Interview-of CAAMP Joe Pinheiro

Always have something change in the mortgage brokerage industry. Chairman of the Canadian Association of accredited mortgage professionals (CAAMP), Joe Pinheiro is aware how change formed our business.

Recently we had the pleasure of chatting with Joe for the most different from current industry topics.

Below is this interview ...

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'S CMT MUSIC: Joe, in your view, what is the largest edge brokers may offer consumers today?

JP: Our biggest edge is that we offer information and guidance. We have the knowledge and experience and we should be positioning itself as a mortgage professionals that can offer true Advisor to our clients. Able to the entire financial situation of the customer and offer the best solutions, it is easier for us to preserve them in the long term, because we have become valuable advisors.

'S CMT MUSIC: If you can wave a magic wand and change one thing about brokers, what will be?

JP: I would like to focus on relations with customers and not only the transaction. Often we just completed the transaction and is over. We must continue to develop and expand our relationships with them so that they recognize our value, not only as mortgage professionals, but as trusted advisors. We need to send the message to the right and stay in contact with them, so that when in good time to renew, they still see the benefits of working with us.

'S CMT MUSIC: what are the two things, CAAMP will do to help brokers who are better compete with banks in 2011?

JP: the first thing to do is clearly displayed to mortgage professionals the importance of the indication of the costs. Our market share is 25%--only of British Colombia market share is higher than 35%. We your name as Realtors, as professionals, we need to ensure that consumers know that AMP designation differentiates us from other mortgage originators, and that we meet the high standards of performance, industry that adds to our confidence.

Second as Association we will be heavily promoting the importance of and and public advertising. Studies show that consumers are becoming increasingly aware of and and determination, so that will continue our efforts to promote through the media campaign, which begins in April. The campaign is financed by SG% amp% a expenses – 90% gets directed back into the promotion.

'S CMT MUSIC: Brokers must always offer a wider choice to consumers by banks and credit unions. There is a threat to the industry if the lender status of programs to forced brokers to deal with fewer lenders and consumer choice?

JP: Lenders have a business model that allows them to stay competitive and allows them to remain on the market, which I understand. And, of course, the problem is that users have access to those lenders, sometimes on a daily basis. This is something we need to accept and respond to the challenge.

We need to send another message to consumers. Not that we have access to 30 or 40 lenders-because the realistic only work with four or five-and not that we store for the best rate, but that we are in the best interest of our customers. The real threat is putting customers in products which do not, because it speaks to our integrity as a profession.

'S CMT MUSIC: what progress is to standardise broker licensing and training requirements in the provinces?

JP: CAAMP has taken a leading role in dealing with standardization of the licensing requirements in Saskatchewan, Manitoba and the Atlantic provinces. We work closely with AMBA and MBABC and. as regards education, we create inter-provincially consistency and changes are coming.

'S CMT MUSIC: in the Internet era, it is necessary for users to meet directly with the broker in mortgages? How much growth you provides online mortgage planning over the next few years?

JP: the use of the Internet is not necessarily in the interest of both brokers and clients. The first is a greater potential for fraud. The second technology us divided by people and people want to be with people. I think we have already evolved to the point where you would like to stress the sitting down with customers and establishing relations with them. This is the added value for them and approve our positions as advisors.

THIS YEAR'S CMT MUSIC: what you see in the market share growth for brokers?

JP: Our industry is not the healthiest. We must get our House in order and to grow. Our channel must make sense lenders, agents and consumers.

'S CMT MUSIC: Well. One last question for CAAMP. How to deliver more CAAMP plan value of broker members this year?

JP: we have made changes to the Administrative requirements that will ensure brokers continue to educate themselves. We also have become more focused broker and listen more, brokers want from us. There will be many more education available online. We also created two broker groups to engage the brokerages.

We would like our industry to grow organically. Nobody wakes up one day and tells the school to become a broker in mortgages, but this is mind, we are working towards creating.

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Gina Monaco, THIS YEAR'S CMT MUSIC